A home-based photography business can provide steady revenue
and requires relatively low start-up and operating costs. Moreover, it allows
the freedom to work in different areas. "As a home-based photographer, you
can work on a broad range of subject areas, from fashion, portraits,
underwater, weddings, product photography and others," according to the
Power Home Biz website.
Step 1
Estimate start-up costs. Price cameras, lights, tripods,
props, background canvasses, light meters and digital photography software. If
necessary, apply for a loan — you can get a small business micro loan through
an approved Small Business Administration lender. Micro loans are under $35,000
and repayable over six years. As an alternative, borrow the money from your
retirement account or a friend.
Step 2
Structure your home-based photography business. Form a sole
proprietorship, registering your business' fictitious name, if you use one,
with the state or county clerk. Also, apply for a state ID number from your
state's department of revenue.
Step 3
Purchase insurance for your home-based photography business.
Contact a local licensed insurance agent and ask what products you should have
as coverage; he will likely recommend liability insurance because clients will
be visiting your home.
Step 4
Determine your pricing. Examine other local photographers'
rates by visiting their websites, and price your rates competitively. You can
also contact newspapers and magazines to ask what the going freelance rate is
to help you price your services.
Step 5
Market your home-based photography business. Create and
publish a website and distribute flyers to local schools, churches and clubs.
Also, distribute literature to local professional offices, as many businesses
hang photos of owners and managers in their offices. In addition, create social
networking profiles and send out updates and special promotion announcements.
Use your website to publish your portfolio and link any new work to your social
network profiles.
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